In the past, Snapchat has been known to promote content from a candidate’s account Snapchat Trump snapchatfischeraxios. However, the company has recently announced that it will no longer feature any content from President Trump. This is because the platform’s architecture has proven to be effective in limiting misinformation at scale. The company has also added a news channel that will feature updates from all of the major candidates in the presidential race.
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Snapchat will no longer promote President Trump’s account
As tensions mount between social media platforms and President Snapchat Trump snapchatfischeraxios Snapchat has decided to stop promoting his account on its “Discover” feature. This is a curated section of content that Snap employees curate for the app’s users. The company says the decision was made after Trump tweeted a comment about protests over the death of an unarmed black man in police custody in Minneapolis.
While promoting Trump’s account on Discover was something that Snap had done in the past, it decided to discontinue this practice after seeing a number of tweets and posts that the company says glorify violence. In addition, some of Trump’s posts were republished by Twitter, which then placed them behind a warning screen.
While the decision is not unprecedented, it is an important one. During this period of heated political debate, several other big tech firms have taken action against the president’s content. However, this is the first time a company has gone as far as to remove the president’s account from its platform.
While Twitter had already decided to put some of the president’s tweets behind a warning screen for violating its policies, Snap is the second major internet company to take action against the president’s comments. According to Axios, the decision was reached after a weekend tweet was pulled from the president’s account.
While the announcement comes in response to Trump’s recent behavior, the company also said it will not censor specific content. Instead, it will only limit his account to organic reach. That means that his posts will only be seen by those who subscribe to the account.
However, the move puts Facebook under even more pressure. Earlier this week, hundreds of employees staged a virtual walkout, while the company’s chief executive Mark Zuckerberg faced criticism for ignoring Trump’s controversial posts.
Although the action appears to have a minor impact on Trump’s online presence, it will likely add fuel to the fire of tension between the White House and social media platforms. Social media companies are entitled to enforce their own standards of speech, and their role in disseminating President Trump’s comments is a matter of public interest.
Unlike other big tech firms, Snapchat has decided to make a more comprehensive statement about its decision. Snap CEO Evan Spiegel condemned the president’s remarks and wrote in a memo to employees that the decision was partly made because of his public remarks. He also said that the company would not amplify voices that incite injustice and racial violence Snapchat Trump snapchatfischeraxios.
However, the decision is significant because it will also limit the reach of the president’s account on the platform. Trump has more than a million followers on his account, and he has been regularly featured on the Discover page.
Snapchat’s new news channel will feature updates
Snapchat has rolled out some new features in the last few months, one of which is a news channel that will feature the top candidates for president. The social media platform, which has over 200 million active users, also recently announced it has a nifty little AR lens that will allow brands to add interactive triggers and animations to their posts. This new feature has already generated a billion impressions within the span of three days.
Snapchat has also taken a more proactive approach toward political ads. The company has reviewed all of the political ads that have hit its platform this year and is reportedly looking into developing more ad-friendly features in the future. While Snap has been known for its quirky filters and unfiltered online interactions, it is still focusing on what got it started in the first place.
In announcing its financial results for the fourth quarter of 2020, Snap cited a number of impressive statistics. Most notably, the company reported that its revenues increased by $232 million over the previous quarter. However, the most noteworthy data point was that the company reached an estimated 200 million active users.
Aside from being a social network, Snapchat is also a great way to get in front of a young demographic. According to the company, it has garnered more than 80% of its users from the ages of 24 and below. Furthermore, its user base is highly disproportionate to other major social networks like Facebook, Twitter, and Instagram.
It was no surprise that the biggest spenders on the social network this year were Democratic congressional candidates. Some of these candidates include Mark Kelly, Arizona Sen., Val Demings, and Catherine Cortez Masto. Also, a few gubernatorial races made the list, including Florida Rep. and Nevada Rep. Additionally, the Trump campaign has run over 23,000 ad campaigns at a cost of $35 million.
On the flip side, the National Republican Senatorial Committee has only aired one ad on the social media site. Meanwhile, the ad that has gotten the most buzz is an ad for Joe Biden’s presidential bid.
It is no secret that Snapchat is a hotspot for content. With the popularity of COVID-19, a device that allows people to share and view augmented reality content, the platform is seeing a boost in traffic. But perhaps, the biggest draw for the social media platform is its ability to drive younger voters to the polls. For example, the company says that it helped to register about 400,000 users to vote this past election cycle.
Not to be left out of the spotlight, however, was Snapchat’s decision to launch a dedicated news channel for the upcoming presidential debates. As part of the deal, it will also offer advertising packages to television clients Snapchat Trump snapchatfischeraxios.