A Guide to Promoting Your Startup Using Brochures

A Guide to Promoting Your Startup Using Brochures


Running a startup company can be incredibly rewarding, but it also requires an enormous amount of time and energy. Business cards, brochures, and posters are things that you may want to focus on first—they’re relatively inexpensive compared to other promotional items, such as billboards or TV commercials.

Creating an effective, professional marketing brochure can be a time-consuming process that requires careful attention to detail. However, if you’re looking for something quick and simple to create, the following tips will help you learn how to design a brochure tailored to your specific needs. With Freelancebazar, you can create an effective, professional marketing brochure that gets your message across quickly and easily.

  1. Keep it concise.

A short, well-designed brochure can highlight your business to clients. You have limited resources for brochure printing and little time to create a 72-page brochure. Keeping it short is the best option to save money and still get your message across. Most clients today have busy schedules, so keep your brochure under 12 pages.

Here’s how:

  1. Keep it simple and easy to read – no waffles!
  2. Use bold fonts and images that catch the eye (but don’t take up too much space).
  3. Make sure that the important information is easy to find – put it at the top of each page or section of the text, so people don’t have to hunt around for it!


  1. Develop a plan.

Before you start, it’s absolutely vital to plan out what you want your brochure to do. What’s it for? Inform people of your services? To increase brand awareness?  showcase your products? To communicate one particular service that you offer?

This is a question that will help you decide on the overall tone, design, and content of your brochure. It’ll also help you determine how many pages are needed.

If your brochure is meant to inform people about who you are and what services/products you offer, then it should be fairly straightforward and concise. You can use this time to talk about yourself and why people should choose your business over others.

If your brochure is meant to increase brand awareness by showcasing the personality of your company in an entertaining way, then this will be more about creating an image for yourself. Make sure that everything from the colors used through to the tone of voice used communicates who you are as a business.

  1. Keep your brand consistent.

Your brochure is the face of your company. It’s the first impression you make on potential clients, and it sends a message about what kind of business you are, who your target audience is, and what your goals are. The way you present your company, products, and services is important in communicating your image and offering a good first impression. When designing your brochure, it’s vital to consider the look and feel of the piece and make sure it continues with your overall brand strategy.

If you have some ideas for what kind of colors or styles would suit your business best, we can work with those ideas to create an attractive design that speaks for itself.

Since you’ve already thought about how your brand will look and feel when printed, on the web, and in person, it is easier to develop a cohesive branding statement.

  1. Use a design that is neat and tidy.

You’ve got a great idea and you’re ready to get your business off the ground, but before you launch, it’s important to nail down your design.

Freelancebazar is a marketplace of quality design freelancers to help you build your brand. Whether it’s an app, a website, or a new logo for your brick-and-mortar shop, the look of your brand is one of the first things that’ll attract customers. It’s also one of the most important factors in helping them understand what you do.

When it comes to branding, every company is different. While some opt for minimalism, others may choose to use bold colors and graphics. Regardless of how you approach your branding strategy, it’s important that your design looks fresh and clean.

  1. Make sure that your Brochure is well organized.

To get started, grab a bunch of post-it notes and write down the topics you want to cover on each one. Then arrange them on a board or wall until you’ve come up with an order that makes sense. Your pages might include:

  • About us
  • Our services
  • Our products
  • What makes us different
  • Pricing
  • Facts and figures
  • Market research
  • Large, full-out image
  • Call to action
  • Contact and social media details
  • Link to your website through URL and QR code

A word to the wise: when you’re designing a brochure, take out anything that doesn’t add value.

You don’t want your brochure to be cluttered and confusing. So you’ll want to consider the amount of space each element takes up and cut out anything that doesn’t add value. A good rule of thumb is to leave some room for the eye to rest—don’t fill every inch of space with text or images.

If you’re using a professional brochure printing company, you can use double spreads too. This gives you more room for your content and lets you include additional information on each side of the one-page spread.

  1. Think big, but think realistically.

Don’t choose a small font or several smaller pictures when you have a lot of things to say. Choose one large image or use big text instead.

You want people to read what you’re saying—but if the words are too small or too crowded together, they won’t be able to. You can make sure that your message is clear and easy to read by using these three tips:

  1. Keep it simple. Use only one typeface at a time, and stick with one font family (for example, Times New Roman). The fewer fonts used in an image or piece of text, the easier it will be for your audience to read it.
  2. Size matters! Make sure all of your text is at least 14 points and that image captions are at least 12 points in size. This will ensure that everyone can see what’s being said without squinting!
  3. Contrast is key! White type on dark backgrounds works best; black type on light backgrounds looks great too

By following the above tips, you should be able to create an effective and beautiful brochure for your startup in as little as an hour.

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